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Search engine marketing is one of the most important components of digital marketing services and involves the use of paid strategies. This can include anything from incredibly popular Pay-Per-Click advertising and Google Ads to crucial conversion rate and landing page optimization, all with the goal of improving visibility, qualified leads, and most of all, sales.
It allows you to utilize customer behavior and thorough keyword research to your advantage, with ads based on customer behavior that appeal to their needs and are positioned in plain sight, right at the top of major search engines.
INCREASE IN SEO TRAFFIC
INCREASE IN PPC REVENUE
SALES QUALIFIED LEADS INCREASE
CONVERSION RATE INCREASE
One of the best ways to gain brand recognition is through paid search marketing. With the help of targeted keywords and applicable ad copy, SEM campaigns can help a brand’s website appear at the top of search results for specific search terms. This leads to increased visibility and exposure, which ensures more people see you and grow familiar with your brand. Not to mention, SEM allows you to maintain consistency across many advertising channels, reinforcing its brand identity and increasing recognition.
SEM is a powerful tool in your digital marketing campaign arsenal. With relevant ads designed to attract users specifically seeking your product or service and bring them your website, you should see conversions happening almost immediately. This is only bolstered with quality landing pages and copy on your website that matches the user’s intent. Keep in mind that you will need to update your advertising strategy according to new research for continued conversions.
Millions of searches are done every day, and it’s vital to ensure your ads are reaching the right people so you won’t waste time and effort. SEM from a reputable search marketing agency offers precise targeting using specific keywords, demographics, and interests. This targeted approach ensures that your company’s advertising is seen by people who are most likely to be interested in your products or services, increasing the chances of conversion.
Our search marketing services allow you full control over any campaigns, so you can make adjustments to scope, budget, messaging, targeting, bidding strategies as needed. While search engine optimization requires the search engines to choose how results are displayed, SEM allows control of your calls to action, targeting, and more for your ads.
One of the most greatest advantages of using SEM in your digital marketing strategy is that its results can be tangibly measured. You can check key performance indicators with detailed metrics and analytics, such as impressions, clicks, conversion rates, and ROI. This data allows you to make data-driven decisions regarding future ads, optimize your campaigns, and achieve measurable growth over time.
In order to gain new customers or clients, they must be able to find you easily. Our SEM services offer higher visibility positions that will help your website gain significantly more visitors. These users engage with your site, signaling to search engines that the site is relevant and authoritative, which will subsequently improve your organic traffic and search rankings.
eCommerce trust our professional search engine marketing services to boost their digital presence, targeting keywords and demographics more likely to reach the desired audience. With such a competitive online marketplace, traditional marketing methods won’t cut it. Our online marketing strategies help eCommerce businesses track and measure the success of marketing campaigns to ultimately drive revenue.
In the competitive legal industry, SEM can help law firms increase their online visibility and grow their client roster. We target keywords and demographics relevant to your practice areas, ensuring your website appears at the top of search engine results pages when potential clients seek out legal services online. Not only can this establish a firm’s authority in their respective areas of law, but also drive traffic to their website.
Paid search marketing has made reaching patients easier than ever, as it allows you to target those searching for specific medical services or treatments. Our SEM company can create ads with search intent in mind to ensure that your website is seen by those who need you most.
We utilize SEM for contracting companies to encourage website traffic, high ad rank, and lead generation. By running a solid SEM campaign with paid ads that target customers seeking your specific expert services, we can help contractors bring in more qualified traffic, increasing their customers and profit.
It’s easy for small businesses to fall behind their larger competitors, getting lost among the multitude of other companies with the same services or products. That’s why small businesses turn to KSS Next Technologies Digital Marketing to design paid advertisements that attract customers to their business over any other.
Local businesses can greatly benefit from utilizing search engine marketing company like KSS Next Technologies, because we understand how to use your location to your advantage. With both SEO (search engine optimization) and SEM, we can create strategies that target your area as well as your desired audience, bringing you more leads and more conversions.
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KSS Next Technologies created a corporate website design for our company and their team has been absolutely fantastic throughout the entire process. From the initial consultation and throughout the entire web design and execution process they have been a pleasure to work with. KSS Next Technologies’s team of creative professionals communicates well and delivers on time and on budget. Who could ask for more? Highly recommended!
While we push ourselves to achieve the highest quality of work possible, we always set realistic and attainable goals and KPIs. Should we fail to deliver on our contracted promise to you within a set timeframe, you may request a refund for our service, or, we will continue to work towards your goals at no charge until we reach our targets.
“While we believe in accountability, there are some understandable exemptions including economic fluctuations, acts of god, or man-made disasters, that may halt your business’ ability to convert leads. Unfortunately, these factors are not within our control.”
KSS Next Technologies Digital Marketing is an award-winning internet advertising agency that has been recognized for excellence by both our industry peers and clients alike. Our stellar reputation is built on our respect for the art and science of internet marketing, and through its implementation, delivering on our promise to grow our clients’ businesses.
We are proud partners of Google, Shopify, and HubSpot and are incredibly proud to have won numerous awards for excellence in online marketing, SEO, and web design, from Clutch, UpCity, Davey, Hermes, FWA, and other industry standard-bearers.
Every aspect of your internet marketing campaign is mapped using hard analytics, and market-based data. Simply put, we place ourselves in our clients’ shoes, structuring our KPIs to reflect that. How many targeted visitors have we brought to our client’s websites? At what percentage rate have we converted those visitors into potential customers or sales?
We provide our clients with ongoing monthly reports replete with data to chart our progress. By using this approach, we can ensure that minimal errors and course adjustments are needed as your marketing campaign progresses.
With our 12+ years of existence and 320 clients served, we’re able to offer truly specialized solutions to our clients, based on their unique industries. For example, stone fabrication companies, legal and healthcare services providers, and eCommerce stores – every company will be guided by their own unique digital marketing solutions based on what we know will work for their specific needs and respective industries.
The most effective way to achieve marketing results is through a holistic approach that encompasses all of the core internet marketing services. KSS Next Technologies Digital Marketing is unique in that we are a truly one-stop solution for all of our client’s needs. We engage in projects from start to finish, including web development and design for high-performance websites, SEO, PPC, content marketing, reputation management, and more. This ensures that a cohesive and cost-effective marketing campaign is executed.
Research. Strategy. Action. Tracking Growth. To develop a successful website and digital marketing campaign, we follow these steps. To create business growth plans that will prove successful in our client’s current competitive industry landscape, our Chicago, IL digital agency identifies and research their pain points. The next step is to develop marketing strategies to overcome any potential obstacles along the way to meeting our clients’ revenue targets. The third step is to implement the strategy as quickly, strategically, and efficiently as possible among all possible marketing channels. Lastly, our we must be accountable for our performance based on the established KPIs and adjust the plan accordingly.
As a full-service digital marketing agency, we serve clients in a wide range of industries. Our services extend beyond B2B and B2C eCommerce to manufacturers, medical providers, real estate agents, senior living facilities, local businesses, legal professionals, and a wide variety of other businesses. Our goals, however, are always the same— to deliver real, tangible results. That’s why we never take on a project or client in an industry unless we can prove to them how we will succeed.
One of the most important decisions you’ll make is choosing the right web development and marketing agency. You should consider hiring an advertising agency that works within your guidelines, is transparent, and stands behind its work. This is what makes us different. We are one of the select few digital marketing agencies that guarantee quality work. As a result, we stand behind the work our team accomplishes, ensuring that clients will see results. After two consecutive months of providing our guaranteed package, we move to the full rate we had negotiated once we achieve our goals. Contact us to find out if you qualify.
Our team is nothing short of world-class. Each is an expert in their own field. This includes search engine optimization to web design, content marketing to business strategy, social media marketing to lead conversion, digital advertising, and much more. Moreover, as a client, you won’t have to outsource your website development or marketing. In addition to providing cost-effective growth strategies for your revenue, our team does all our work in-house. We offer guarantee packages for select clients. After two consecutive months of meeting targets, we start with half the budget, then switch to the full rate. Contact us to see if you qualify.
It is important to consider many factors when planning a marketing campaign, as every business is unique. Do you prefer to grow your business gradually but steadily or aggressively? Do you plan to include many complicated features on the website, or will it be mostly for the purpose of providing information? Each of these factors affects your overall costs. In general, high-performance websites cost between $10,000 and $40,000. Your current website’s quality and performance will determine the price of digital marketing solutions. Depending on the client, the monthly cost can range from $2,500 to over $10,000. Our marketing budget averages $4,000 per month.
A web design and development project typically yields results within a short period. However, some elements of your digital marketing strategy will take time to yield results. Within 90 days of starting an SEO campaign, we typically see tangible results, accompanied by a steady rise in sales. However, you can begin seeing results from PPC campaigns within a month. It is critical to remember that each of your marketing tactics has a place in your overall strategy, so don’t overlook SEO or content because of their longer ramp-up time. Our team will gladly explain the reasons behind this to you during your consultation.