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Why is a social media marketing strategy important for 2023?

Social media networks offer networking, advertising, and marketing opportunities, but more than that, they enable companies to build a community invested in their brand through the sharing of relevant and engaging content on their social channels. These are persuasive tools for businesses to market their products, target their audience, generate new leads, and create a loyal brand following without breaking the bank.

The true power lies in social media analytics, its targeted approach, and its ability to reach hundreds of thousands of new and existing customers across the globe. Now, the issue isn’t so much about reaching audiences, but rather how to develop effective social media campaigns in different content formats that result in sustainable business growth. And by that, we mean increasing website traffic and creating opportunities to convert.


Providing Social Media Marketing services to businesses and eCommerce stores since 2008









Benefits of Social Media Marketing Services

Builds Brand Awareness and Recognition

An important marketing goal for any business is to build brand awareness and recognition. Brand recognition is an important factor for consumers when it comes to buying products.

It is much easier and faster to get your brand seen with social media than with traditional media. Additionally, it creates a more positive image of your brand even when your audience isn’t thinking about it.


Targets a Specific Audience

Content that doesn’t reach the right audience won’t generate conversions, no matter how valuable and engaging. By using social media, you can identify and categorize your ideal customers according to their age, location, online activity, and more. To develop relevant content and ads that address the needs of your target market, social media marketing experts identify and analyze your niche market.

Responsive Customer Service

With social media, you can interact with your customers immediately and get their feedback. Customers can also receive immediate responses from businesses. Social media customer service is extremely important for any business, as 71% of consumers say they would recommend a brand to their friends if they had a positive experience.


Drives Traffic to Your Website

It is possible to drive customers directly to your site with the help of social media marketing. It’s great to use search engines, but relying heavily on them means you’re leaving so much traffic on the table. It is possible to receive more diverse streams of inbound traffic through social media channels.


Improved Search Engine Rankings

It is true that social media does not directly influence search engine rankings, but over 58% of marketers who are using social media for one year or longer still see improvements. Creating high-quality content that incorporates your targeted keywords will give you the best chance of ranking better through social media. A business’s social media profile will be more credible and engaging if you include blogs, infographics, case studies, business information, and employee photos. 



In terms of advertising strategies, social media marketing might be the most cost-effective. Most social networking platforms allow you to sign up and create a profile for free, and any paid promotions you decide to invest in are relatively inexpensive in comparison to other marketing methods. In addition to seeing a greater return on investment, using cost-effective marketing means retaining a bigger budget for other marketing expenses.


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332 Clients rely on KSS Next Technologies Marketing Agency

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KSS Next Technologies created a corporate website design for our company and their team has been absolutely fantastic throughout the entire process. From the initial consultation and throughout the entire web design and execution process they have been a pleasure to work with. KSS Next Technologies’s team of creative professionals communicates well and delivers on time and on budget. Who could ask for more? Highly recommended!

Jo Ann
COO / Blackhawk Supply

Recognized as a Leading Digital
Marketing & Web Design Agency

Cost of Social Media Marketing Services

It’s no secret that social media sites are becoming increasingly popular, and marketing on them has proven to be extremely effective. Your current and potential customers can be reached through social media. By developing relationships, you can also encourage them to purchase your products and services.

The most common question people have when it comes to social media marketing is how much it costs. So what is the answer? There are many factors that determine this: the experience of the employees on your team, the plan you choose, the number of social networks you use, and so on.

KSS Next Technologies offers more than just social media marketing – you get the complete digital marketing package. The majority of our clients spend between $2,500 and $6,500 per month on their campaigns, so we offer solutions that can be affordably fit into a variety of budgets.

In fact, our clients often find that our marketing services end up paying for themselves because of the revenue gains we help them achieve through increased marketing efforts.

Why KSS Next Technologies Is the Right Marketing Agency for You

KSS Next Technologies is one of the best digital marketing agencies nationwide, that also offers service to businesses nationwide. To guarantee your success we follow a few simple rules:

  • A new project is never taken on unless we have a written plan to deliver results.
  • Our team analyzes our clients’ data and determines precisely how our services will help them grow.
  • Unlike other digital marketing agencies, we guarantee the results of our work.
  • Our team of digital marketing experts is your partner for long-term success, delivering an inbound strategy that delivers on your business goals.

Customer Centric Team

There are no two businesses alike. Due to this, we tailor each of our solutions specifically to meet your needs and goals. Organizing our KPIs according to the needs of our customers is our approach. Every month, we provide clients with Search Engine Optimization reports packed with information, so they can see the progress we are making. While making decisions, we always keep the wishes of our customers in mind, and everything we do is transparent.

ROI-Driven Services

KSS Next Technologies understands the primary concern of a client is getting tangible results. The goal of every business is to grow. The return on investment is particularly important when evaluating the work of marketing agencies. We understand that no one just wants to burn their money. Among the solutions, KSS Next Technologies focuses on are SEO, PPC, graphic design services, email marketing, and online content marketing. We can create sizeable growth for your business with impressive returns using these tools.


Team of Experts

We have an extensive and diverse team of experienced online marketing professionals at KSS Next Technologies. Our professionals come from all areas of the digital marketing world. Looking for an SEO expert? Look no further. Need a writer? Would you like someone to design a great website for you that is search engine-friendly? Our experts can help you with that, too! Our team has won numerous awards for excellence from companies such as Clutch, UpCity, FWA, and others. Any digital marketing issue you may have can be handled by us.

Advanced and Detailed Reporting

In every internet marketing campaign, we conduct a comprehensive analysis and research. We make sure to thoroughly understand your industry, competitors, and customers when we are taking over an existing campaign or starting a new one.

We are constantly seeking new ways to innovate your campaigns with the help of analytics and data. In order to maximize exposure, lead generation, and ROI, we never stop improving until the campaign is completed.

Web Design & Digital Marketing Questions our Clients are typically Asking

Research. Strategy. Action. Tracking Growth. To develop a successful website and digital marketing campaign, we follow these steps. To create business growth plans that will prove successful in our client’s current competitive industry landscape, our Chicago, IL digital agency identifies and research their pain points. The next step is to develop marketing strategies to overcome any potential obstacles along the way to meeting our clients’ revenue targets. The third step is to implement the strategy as quickly, strategically, and efficiently as possible among all possible marketing channels. Lastly, our we must be accountable for our performance based on the established KPIs and adjust the plan accordingly.

As a full-service digital marketing agency, we serve clients in a wide range of industries. Our services extend beyond B2B and B2C eCommerce to manufacturers, medical providers, real estate agents, senior living facilities, local businesses, legal professionals, and a wide variety of other businesses. Our goals, however, are always the same— to deliver real, tangible results. That’s why we never take on a project or client in an industry unless we can prove to them how we will succeed.

One of the most important decisions you’ll make is choosing the right web development and marketing agency. You should consider hiring an advertising agency that works within your guidelines, is transparent, and stands behind its work. This is what makes us different. We are one of the select few digital marketing agencies that guarantee quality work. As a result, we stand behind the work our team accomplishes, ensuring that clients will see results. After two consecutive months of providing our guaranteed package, we move to the full rate we had negotiated once we achieve our goals. Contact us to find out if you qualify.

Our team is nothing short of world-class. Each is an expert in their own field. This includes search engine optimization to web design, content marketing to business strategy, social media marketing to lead conversion, digital advertising, and much more. Moreover, as a client, you won’t have to outsource your website development or marketing. In addition to providing cost-effective growth strategies for your revenue, our team does all our work in-house. We offer guarantee packages for select clients. After two consecutive months of meeting targets, we start with half the budget, then switch to the full rate. Contact us to see if you qualify.

It is important to consider many factors when planning a marketing campaign, as every business is unique. Do you prefer to grow your business gradually but steadily or aggressively? Do you plan to include many complicated features on the website, or will it be mostly for the purpose of providing information? Each of these factors affects your overall costs. In general, high-performance websites cost between $10,000 and $40,000. Your current website’s quality and performance will determine the price of digital marketing solutions. Depending on the client, the monthly cost can range from $2,500 to over $10,000. Our marketing budget averages $4,000 per month.

A web design and development project typically yields results within a short period. However, some elements of your digital marketing strategy will take time to yield results. Within 90 days of starting an SEO campaign, we typically see tangible results, accompanied by a steady rise in sales. However, you can begin seeing results from PPC campaigns within a month. It is critical to remember that each of your marketing tactics has a place in your overall strategy, so don’t overlook SEO or content because of their longer ramp-up time. Our team will gladly explain the reasons behind this to you during your consultation.


Reach out to us today to discuss the future of your website.

  • Dramatically improve ROI
  • Outperform the competition
  • Improve conversions
  • Reduce cost per acquisition

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